Unlock the Profit Potential with the Xtra factor


The Xtra Factor helps ordinary people perform at Xtra-ordinary levels


There are 20 modules available in the XtraGroup club program, presented in two certificated courses plus eP.R.I.S.M.

Click on each title below to view the course information and demonstration.

Calculate the difference in profitability if every Salesperson was at least on budget every month.

The figures will astound you.


Number of salespeople
Current Average monthly GP
Budget GP



P.R.I.S.M. solution selling process combines with the Video Marketing system to provide access to high-quality, profitable, business with a Repeatable: Predictable: Scalable: Measurable: sales process.



P.R.I.S.M. is an acronym representing:

Problems
Reasons
Impact these problems may have in other areas of the business
Solution to the problems
Measurement of the “return on investment” that produces a compelling business proposition.







P.R.I.S.M. Solution Selling process provides a significant impact on one or more of the customer’s business processes and presents the solution as a compelling business proposition where the return on investment far exceeds the outlay.

The solution clearly articulates the connection between the solution and the overall impact on the business. When the solution is circulated inside the customer’s decision-making process it’s seen as having much higher value to the overall business than a lower level “product focused” solution.





P.R.I.S.M. is a remarkable tool in assisting salespeople to see account development progress through the eyes of the buyer.

Watch the video to recall a buyer employing the P.R.I.S.M. process to explain a recent purchase to staff members.

The more clearly the connection between the solution and the overall impact on the business can be articulated, then the easier it is for senior influencers to view the solution having much higher value to the overall business than a lower level “product focused” transaction.


The Pareto principle is well known in sales as a generalised term.

80% of revenue is generated by 20% of Salespeople and 20% of salespeople cause 80% of the problems.
This has been a generalised truism ever since selling became an accepted career.

What other industry would put up with such an incredible situation?
….and yet we see it every day in sales.

The solution? Change the base of marketing and leadership thinking.
Change Their Paradigms.

Don’t set goals for the outcomes you want from the sales team, develop systems for every aspect of revenue generation.

Design systems to recruit ordinary people who can be coached to add the Xtra factor and do Xtra-Ordinary things.

Design the sales process and develop systems that are easy to follow.
Simple example:
Lead Generation (marketing) – Approach – Qualification – Needs Analysis – Presentation- Final Negotiation.

Coach every person to MASTERY of each step in the system.

Calculate the difference in profitability if every Salesperson was at least on budget every month. The figures will astound you.